Key factors for success.
The internationalization of companies is a factor of great importance both to face a crisis and if the intention is to achieve business expansion.
Flush the crisis of 2008 the disappearance of many Spanish SMEs experienced who could not cope, pear was also observed as many others managed to survive thanks to its introduction in international markets.
It has been proven that launching the export adventure opens up a wide range of business opportunities, such as being more competitive, signing long-term contracts with clients, finding new markets and achieving exponential growth.
But not achieve success those without an internationalization plan properly studied, organized and structured.
The first thing is to prepare a SWOT analysis especially to study in depth the strengths and weaknesses.
The following is to carry out an optimal investigation of international markets, so that the actions are coherent, efficient, profitable and to be clear about which public we are addressing, creating a correct market segmentation. Very important is the logistics strategy. It is vital to control the different options for shipping goods and understand customs, even if a freight forwarder is hired.
Very important is the logistics strategy. It is vital to control the different options for shipping goods and understand customs, even if a freight forwarder is hired.
Add an efficient business and marketing plan, And finally, the economic – financial part that will be the fundamental factor to carry out the plan.
And finally, the economic – financial part that will be the fundamental factor to carry out the plan.
There are many points to be controlled so as not to drift with the project abroad, and therefore, many Spanish companies are put off, perhaps because they feel they do not have enough control.
But they have not to be alone in this venture, say members of the International Network of Offices QualitaxAlliance, “professional experts advise companies in their internationalization, from initial strategic planning through the various stages of implementation and execution of work and continuing with the continuous support in the project, until its completion. “
It is also necessary to consider that public entities such as Icex make very useful and interesting tools available to the entrepreneur.
With the latter, it is intended to send a message to Spanish SMEs: That of course it is highly important to have everything well tied up and controlled and that for this there are expert advisers and organizations that will help them throughout their journey until they achieve success.
Qualitax Alliance – International Network of Professional Firms